Bravo Nike for taking socially responsible marketing into the end zone. The company’s new ad campaign featuring Colin Kaepernick, a pro athlete who knelt for his convictions and lost his job, is experiencing backlash from American’s who appear to be unfamiliar with their own history. Social protest is as American as Friday night football, or dumping tea in Boston Harbor!
Perhaps the difference is that Kaepernick’s social protest is non-violent. Is that what makes it un-American? Is that the reason young David Hogg, teenage activist and scourge of the NRA receives death threats? His non-violent, articulate and so sadly necessary protest actions should be lauded not lamented. His demonstration of mature, principled action puts his President and Congress to shame.
I am certain the Right will point out that my opinion has no value as I am not American. I am a Canadian, from that country that has unfairly taken advantage of its southern neighbour with a population 100 times that of Canada. (I admit I am rather chuffed that our David to their Goliath has the grandson of a brothel owner and German immigrant sniping childishly.)
What will it take for the rest of corporate America to believe in something so much that it will sacrifice everything…just as the founding fathers did in 1776?